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World Standard Fitness - Fitness Equipment

World Standard Fitness - Fitness Equipment
WSF founder and nonslip strap inventor James McBride tested numerous ways of rubberizing a variety of lifting strap materials in 2001 with the intent of improving his own performance.  It was through countless hours of testing that he was able to weed out inferior methods such as gluing and weaving.  In fact weaving, though cheap to manufacture by comparison, was such a let down in performance that James spent countless hours hand painting thousands of straps for the first couple of years in business, rather than use it.  The fibers in a webbing are similar to the links in a chain, and so naturally, replacing strong nylon fibers with far weaker rubber fibers affects the webbing’s integrity.  The thin rubber woven fibers were prone to tearing, and weaving resulted in less nonslip material being applied to the surface of the strap, and thus less grip for the user.  Although it took him longer to produce than it would have had he used the inferior methods, James wanted to make sure that everyone could enjoy the same high performance nonslip strap that he created for himself.  Through further refinement he eventually found the ideal means of “rubberizing” that we use to this day. In 2002 WSF put its first product, the patented nonslip lifting strap, into the market, and the industry hasn’t been the same since!

Don’t fall for inauthentic or unsavory attempts to duplicate the functionality and popularity of these straps from those who wish they had invented it.


We carry:

  • WSF gloves
  • WSF lifting belts
  • WSF wrist wraps
  • WSF knee wraps

To visit WSF click here.

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