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Nike - Weightlifting Shoes

Nike - Weightlifting Shoes

About NIKE, Inc.

NIKE's mission is to bring inspiration and innovation to every athlete* in the world.

*If you have a body, you are an athlete.

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NIKE, Inc., named for the Greek goddess of victory, is the world's leading designer, marketer, and distributor of authentic athletic footwear, apparel, equipment, and accessories for a wide variety of sports and fitness activities. NIKE fosters a culture of invention. they create products, services and experiences for today’s athlete while solving problems for the next generation. NIKE's brightest leaders blaze trails, create opportunity and inspire others to do their best work.

NIKE believes in the power of sport to move the world. From the start, community has been at the core of who NIKE is and what they do. Harnessing the power of sport as a unifying force, they're committed to helping kids reach their greatest potential and creating more equal playing fields for all.

At NIKE, they believe it's not enough to adapt to what the future may bring - they're creating the future they want to see through sustainable innovation. Sustainable innovation is a catalyst for revolutionizing the way NIKE does business and an opportunity that's been integrated across their business in policies, processes and products. NIKE is innovating solutions that benefit athletes, the company and the world. NIKE has three strategic aims to guide their work:

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MINIMIZE ENVIRONMENTAL FOOTPRINT
Focusing on energy, chemistry, water and waste, NIKE goes deep into the supply chain to understand their impacts and identify strategies to use less, use better and use again.
TRANSFORM MANUFACTURING
They are not only transforming what products they make, but also how they make them through new technology and sustainable labour innovation. NIKE is delivering performance products with contract factories that invest in placing highly skilled, engaged and valued workers at the center.
UNLEASH HUMAN POTENTIAL
Their mission — to bring inspiration and innovation to every athlete in the world — drives them to encourage every person to reach their full potential, whether it’s on the track, field or court, at work or at home.


Operating segments for the NIKE brand are: North America, Europe, Middle East and Africa, Greater China, Asia Pacific and Latin America. Wholly-owned subsidiaries include Converse Inc., which designs, markets, and distributes casual footwear, apparel and accessories, and Hurley International LLC, which designs, markets, and distributes action sports and youth lifestyle footwear, apparel and accessories.

NIKE continues to be a leader in quality fitness footwear, apparel and equipment. 




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