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World Standard Fitness (WSF)

World Standard Fitness (WSF)


World Standard Fitness (WSF)

In 2002 World Standard Fitness (WSF) put its first product, the patented nonslip lifting strap, into the market and the industry hasn�t been the same since! WSF straps are still popular in the fitness industry and have helped to build the World Standard Fitness Corp. that is here today.

The rubberizing process makes them so popular

WSF founder and nonslip strap inventor James McBride tested numerous ways of rubberizing a variety of lifting strap materials in 2001 with the intent of improving his own performance. It was through countless hours of testing that he was able to weed out inferior methods such as gluing and weaving. In fact weaving, though cheap to manufacture by comparison, was such a let down in performance that James spent countless hours hand painting thousands of straps for the first couple of years in business, rather than use it. The fibers in a webbing are similar to the links in a chain, and so naturally, replacing strong nylon fibers with far weaker rubber fibers affects the webbing�s integrity. The thin rubber woven fibers were prone to tearing, and weaving resulted in less nonslip material being applied to the surface of the strap, and thus less grip for the user. Although it took him longer to produce than it would have had he used the inferior methods, James wanted to make sure that everyone could enjoy the same high performance nonslip strap that he created for himself. Through further refinement he eventually found the ideal means of �rubberizing� that we use to this day.


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