Concept2 began in 1976 in the back of a bread truck when Dick and Pete Dreissigacker, fresh from Olympic training, started making composite racing oars. Concept2 oars have since gone on to become the oar of choice among the world's rowers, and innovations continue right to the present-day.

 In 1981, Dick and Pete created the Concept2 Indoor Rower, which swiftly became the best-selling rowing machine in the world. Now several models later, it’s used every day by Olympic athletes, cardiac rehab patients, individuals at home and every caliber of rower in-between. Since those early days Concept2 has grown to over 80 employees, and their product line includes oars, the indoor rower and the SkiErg. Though they’re much larger now, they remain dedicated to their philosophy of providing the most innovative products and programs to their customers.

Rowing is Concept2's reason for being, and every machine and oar they produce comes from a background of over forty years of excellence. Their primary goal is to promote and encourage the growth of rowing, both indoors and outdoors. Concept2 believes that rowing is a lifelong activity, accessible to all.